Kick-ass copywriting in 10 easy steps : build the buzz and sell the sizzle /
| Main Author: | |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
[Irvine, California] :
Entrepreneur Press,
[2008]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Don't be intimidated by copywriting : be inspired!
- Get organized with the copywriting outline
- Exploit your product's benefits
- Exploit your competition's weaknesses
- Know your audience
- Communicate W.I.I.F.M. (what's in it for me?)
- Focus on "you," not "we"
- Understand your medium
- Avoid T.M.I. (too much information)
- Include a call to action
- C.Y.A. (cover your ass)
- Proofread
- Common forms of copywriting
- Copywriting, blogging, and the social web
- Branding and design
- A collection of real-world small and medium-size business examples
- Samples and practical examples
- Be confident and go for it.