http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1 online resource (263 pages) : illustrations
Don't be intimidated by copywriting : be inspired! -- Get organized with the copywriting outline -- Exploit your product's benefits -- Exploit your competition's weaknesses -- Know your audience -- Communicate W.I.I.F.M. (what's in it for me?) -- Focus on "you," not "we" -- Understand your medium -- Avoid T.M.I. (too much information) -- Include a call to action -- C.Y.A. (cover your ass) -- Proofread -- Common forms of copywriting -- Copywriting, blogging, and the social web -- Branding and design -- A collection of real-world small and medium-size business examples -- Samples and practical examples -- Be confident and go for it.
Includes bibliographical references (pages 247-248) and index.
Kick-ass copywriting in 10 easy steps : build the buzz and sell the sizzle
[Irvine, Calif.] : Entrepreneur Press, [2008]