rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Kick-ass copywriting in 10 easy steps
    sub title: build the buzz and sell the sizzle
  title info:
    title: Entrepreneur magazine's
  title info:
    title: Kick-ass copywriting in ten easy steps
  title info:
    title: Entrepreneur (Santa Monica, Calif.)
  name:
    name part: Gunelius, Susan
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: ebrary, Inc
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: cau
    date issued: 2008
    copyright date: 2008
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (263 pages) : illustrations
  table of contents: Don't be intimidated by copywriting : be inspired! -- Get organized with the copywriting outline -- Exploit your product's benefits -- Exploit your competition's weaknesses -- Know your audience -- Communicate W.I.I.F.M. (what's in it for me?) -- Focus on "you," not "we" -- Understand your medium -- Avoid T.M.I. (too much information) -- Include a call to action -- C.Y.A. (cover your ass) -- Proofread -- Common forms of copywriting -- Copywriting, blogging, and the social web -- Branding and design -- A collection of real-world small and medium-size business examples -- Samples and practical examples -- Be confident and go for it.
  note: Susan Gunelius.
  note: Includes bibliographical references (pages 247-248) and index.
  subject:
    topic: Advertising copy
    genre: Handbooks, manuals, etc
  classification: HF5825 .G86 2008eb
  classification: 659.13/2
  related item:
    title info:
      title: Kick-ass copywriting in 10 easy steps : build the buzz and sell the sizzle
    name:
      name part: Gunelius, Susan.
    origin info:
      publisher: [Irvine, Calif.] : Entrepreneur Press, [2008]
    physical description:
      extent: xvi, 254 pages ; 23 cm
    identifier: (OCoLC)ocn222250494
    identifier: (DLC)10860863
  identifier: 9781599182537 (alk. paper)
  identifier: 159918253X (alk. paper)
  identifier: 9781613081907 (e-book)
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  related item:
    location:
      url: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: CaPaEBR
    record creation date: 140619
    record change date: 20250816205658.8
    record identifier: in00003477261
    language of cataloging:
      language term: eng