The innovator's toolkit : 50+ techniques for predictable and sustainable organic growth /

An innovation guide for business leaders, managers, and new product developers. The Innovator's Toolkit explains all the fundamental tools and concepts anyone involved in innovation should be familiar with--especially methods and strategies for improving products and services and developing new...

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Bibliographic Details
Main Author: Silverstein, David, 1965-
Other Authors: DeCarlo, Neil, Samuel, Philip
Format: eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2009]
Series:Wiley Online Library.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:An innovation guide for business leaders, managers, and new product developers. The Innovator's Toolkit explains all the fundamental tools and concepts anyone involved in innovation should be familiar with--especially methods and strategies for improving products and services and developing new ones. This book is written in an easy-to-use reference format that helps readers understand why, when, and how to apply each tool. The tools and techniques in this book are organized around a four-step innovation methodology--define, discover, develop, and demonstrate--that takes readers through problem.
Item Description:Electronic resource.
Physical Description:1 online resource (xxxi, 352 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:0470345357
0470406585 (electronic bk.)
0470454334 (electronic bk. : Adobe Digital Editions)
1118258312 (electronic bk.)
1615834702 (electronic bk.)
9780470345351
9780470406588 (electronic bk.)
9780470454336 (electronic bk. : Adobe Digital Editions)
9781118258316 (electronic bk.)
9781615834709 (electronic bk.)
DOI:10.1002/9781118258316