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Greening the red, white, and blue : the bomb, big business, and consumer resistance in postwar America /

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"In popular imagination, environmentalism is often linked to Rachel Carson's Silent Spring and the political activism of the 1960s and '70s that moved increasing numbers of Americans to insist on a better quality of life-open spaces, clean air and water, beautification campaigns. But...

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Bibliographic Details
Main Author: Jundt, Thomas
Corporate Author: ebrary, Inc
Format: eBook
Language:English
Published: Oxford : Oxford University Press, USA, [2014]
Subjects:
Green movement > United States > History.
Environmentalism > United States > History.
Big business > United States > History.
Industries > Environmental aspects > United States.
Green products > United States > History.
Consumption (Economics) > Environmental aspects > United States > History.
Environmental policy > United States.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Machine generated contents note:
  • Acknowledgments
  • Introduction: Shopping As If Their Lives (and the Planet's) Depended on It
  • Part I: A New Era
  • 1. "Sons of Bitches": Sources of Postwar Anxiety
  • 2. Green Consumption in a Dangerous World
  • 3. Downwinders
  • 4. Chemicals and Romance
  • Part II: A New Response
  • 5. "A Ground Swell of Public Indignation"
  • 6. The 'New' Conservation
  • 7. "Striking Back at the Goddam Sons of Bitches"
  • 8. Green Consumption Goes Mainstream
  • Conclusion: "The Clock is Ticking"
  • Notes
  • Index.