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Understanding India : cultural influences on Indian television commercials /

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Bibliographic Details
Main Author: Chattopadhya, Rohitashya, 1975- (Author)
Format: Book
Language:English
Published: New Delhi : SAGE Publications, 2014.
Subjects:
Television advertising > India.
Description
Physical Description:xi, 175 pages ; 23 cm.
Bibliography:Includes bibliographical references (pages 166-169) and index.
ISBN:9788132113928 (hardback : alk. paper)
8132113926 (hardback : alk. paper)