The definitive book of branding /

Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Kompella, Kartikeya (Editor)
Format:	eBook
Language:	English
Published:	New Delhi, India : Sage Response, 2014.
Subjects:	Branding (Marketing) Globalization > Economic aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource (433 pages) : illustrations, photographs
Bibliography:	Includes bibliographical references at the end of each chapters and index.
ISBN:	9789351501046 (e-book)