Data visualization for dummies /
A straightforward, full-color guide to showcasing data so your audience can see what you mean, not just read about it Big data is big news! Every company, industry, not-for-profit, and government agency wants and needs to analyze and leverage datasets that can quickly become ponderously large. Data...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley & Sons,
[2014]
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| Series: | --For dummies.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- At a Glance; Table of Contents; Introduction; Part I: Getting Started with Data Visualization; Chapter 1: Introducing Data Visualization; Understanding Data Visualization; Recognizing the Traits of Good Data Viz; Embracing the Design Process; Ensuring Excellence in Your Data Visualization; Chapter 2: Exploring Common Types of Data Visualizations; Understanding the Difference between Data Visualization and Infographics; Picking the Right Content Type; Appreciating Interactive Data Visualizations; Observing Visualizations in Different Fields; Using Dashboards; Discovering Infographics; Chapter 3: Knowing What You Must about Big DataDefining Big Data; Seeing How Big Data Changes Business; Avoiding Dying by Tool Choice; Part II: Mastering Basic Data Visualization Concepts; Chapter 4: Using Charts Effectively; Deciding Which Charts to Use and When to Use Them; Dipping Into Less-Common Charts; Chapter 5: Adding a Little Context; Making Text Useful; Exploring Text Analysis; Chapter 6: Paying Attention to Detail; Uncovering How People Digest Data; Presenting Common Visual Patterns; Deciding to Use a Template; Achieving Consistency across Devices;
- Part III: Building Your First Data VisualizationChapter 7: Defining an Easy-to-Follow Storyboard; Business Intelligence Overview; Delving Into Your Story; Building Your First Storyboard; Chapter 8: Developing a Clear Mock-Up; Getting Started with Your Mock-Up; Building Template Layouts; Chapter 9: Adding Effective Visuals to Your Mock-Up; Recognize the Three Traits of an Effective Visual; Focus on Insight, Not Hindsight; Add Visuals to Your Mock-Up; Chapter 10: Adding Functionality and Applying Color; Recognizing the Human Components; Dipping Into Color; Chapter 11: Adding Some Finishing TouchesChoosing Useful Links; Adding Legal Stuff; Discovering Visual Cues; Adding Location Intelligence; Chapter 12: Exploring User Adoption; Understanding User Adoption; Considering Five UA Measurements; Marketing to Data Viz Users; Part IV: Putting Data Viz Techniques into Practice; Chapter 13: Evaluating Real Data Visualizations; Analyzing Data Visualizations by Category; Evaluating Data Visualizations; Chapter 14: Recognizing Newbie Pitfalls; Going Overboard with Data; Falling into the One-Shoe-Fits-All Trap; Focusing on the Tool Instead of the Story;
- Building Mobile LastAbusing Pie Charts; Using Green for Alerts; Ignoring Basic Statistics; Not Mastering User Engagement; Part V: The Part of Tens; Chapter 15: Top Ten Data Visualization Resources; Edward Tufte; Visual.ly; The Functional Art; Visualizing Data; Chart Porn; The Excel Charts Blog; FlowingData; Datavisualization.ch; GE Data Visualization; #dataviz and #bigdata; Chapter 16: Top Ten Fears of New Data-Viz Creators; Telling the Wrong Story; Creating an Ugly Data Viz; Picking the Wrong Things to Measure; Alienating Other Stakeholders; Misunderstanding the Audience for Your Data Viz; Forgetting about Copyrights and Legal Matters; Selecting the Wrong Tool; Making the Wrong Chart Choices; Picking Bad/Noncomplementary Colors; Using Too Much Data; Index.