Luxury, lies, and marketing : shattering the illusions of the luxury brand /

Bibliographic Details
Main Author:	Sicard, Marie-Claude
Other Authors:	Merrill, Trevor Cribben
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2013.
Subjects:	Luxuries > Social aspects. Luxuries > Trademarks. Luxuries > Marketing.

Description
Item Description:	Translation of the author's Luxe, mensonges & marketing.
Physical Description:	xxiii, 190 pages ; 23 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781137264688 1137264683