Cover Image

Breaking through : implementing disruptive customer centricity /

Bibliographic Details
Main Author: Vandermerwe, Sandra (Author)
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2014.
Edition:2nd edition.
Subjects:
Consumer satisfaction.
Customer relations.
Organizational change.
Organizational effectiveness.
Description
Physical Description:xvii, 292 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 267-279) and index.
ISBN:9781137395498 (hardback)
1137395494 (hardback)