Technology, business and the market : from R. and D. to desirable products /

Bibliographic Details
Main Author:	Sheldrake, John, 1944-
Format:	eBook
Language:	English
Published:	Surrey, Farnham : Gower, 2014.
Subjects:	Marketing research. Product design. Business. Technological innovations. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781409454564 (electronic bk.) 1409454568 (electronic bk.)