Strategic pricing for the arts /
With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks. How should prices differ...
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| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2014.
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| Edition: | First edition. |
| Subjects: |
Table of Contents:
- Preliminaries
- Setting a Single Price
- Segmenting the Market
- Two-Part Pricing
- Pricing Quality
- Pricing Quantity
- Tied Sales
- Dynamic Pricing
- Pricing for Mission.