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Strategic pricing for the arts /

With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks. How should prices differ...

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Bibliographic Details
Main Author:	Rushton, Michael, 1959-
Format:	Book
Language:	English
Published:	London ; New York : Routledge, 2014.
Edition:	First edition.
Subjects:	Arts > Marketing. Pricing. BUSINESS & ECONOMICS / General. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Nonprofit Organizations & Charities.

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