The birth of Korean cool : how one nation is conquering the world through pop culture /
Recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education and pop culture. Featuring reporting and numerous interviews with Koreans working in all areas of government and society, Euny Hong reveals how a really uncool country b...
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Picador,
[2014]
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| Edition: | First edition. |
| Subjects: |
| Summary: | Recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education and pop culture. Featuring reporting and numerous interviews with Koreans working in all areas of government and society, Euny Hong reveals how a really uncool country became cool, and how a nation that once banned mini-skirts, long hair on men and rock 'n' roll could come to mass produce boy bands, soap operas and the world's most popular smartphone. |
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| Physical Description: | 267 pages ; 21 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781250045119 (pbk.) 1250045118 (pbk.) |