The birth of Korean cool : how one nation is conquering the world through pop culture /

Recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education and pop culture. Featuring reporting and numerous interviews with Koreans working in all areas of government and society, Euny Hong reveals how a really uncool country b...

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Bibliographic Details
Main Author: Hong, Euny (Author)
Format: Book
Language:English
Published: New York : Picador, [2014]
Edition:First edition.
Subjects:
Description
Summary:Recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education and pop culture. Featuring reporting and numerous interviews with Koreans working in all areas of government and society, Euny Hong reveals how a really uncool country became cool, and how a nation that once banned mini-skirts, long hair on men and rock 'n' roll could come to mass produce boy bands, soap operas and the world's most popular smartphone.
Physical Description:267 pages ; 21 cm.
Bibliography:Includes bibliographical references.
ISBN:9781250045119 (pbk.)
1250045118 (pbk.)