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Social Media Audits : Achieving Deep Impact Without Sacrificing the Bottom Line.

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Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide...

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Bibliographic Details
Main Author: Gattiker, Urs E.
Format: eBook
Language:English
Published: Burlington : Elsevier Science, 2013.
Series:Chandos social media series.
Subjects:
Social media > Auditing.
Internet marketing > Auditing.
Benchmarking (Management)
Social media.
Internet marketing.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
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