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Social Media Audits : Achieving Deep Impact Without Sacrificing the Bottom Line.

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Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide...

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Bibliographic Details
Main Author: Gattiker, Urs E.
Format: eBook
Language:English
Published: Burlington : Elsevier Science, 2013.
Series:Chandos social media series.
Subjects:
Social media > Auditing.
Internet marketing > Auditing.
Benchmarking (Management)
Social media.
Internet marketing.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional 'shout marketing' to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities.
Item Description:Electronic resource.
Physical Description:1 online resource (311 pages).
ISBN:9781780634265 (electronic bk.)
1780634269 (electronic bk.)