Economy hotels in China : a globalized innovative hospitality sector /
While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics whi...
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| Format: | eBook |
| Language: | English |
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New York :
Routledge,
2014.
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| Series: | Routledge contemporary China series ;
113. |
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- 1 Economy hotels in China: A historical perspective; 2 Macro-environmental factors affecting economy hotels in China; 3 Consumer markets for economy hotels in China; 4 Economy hotel expansion strategies; 5 Economy hotel management in China; 6 Entrepreneurs in economy hotels in China; 7 Case study I: Home Inn; 8 Case study II: 7 Days Inn; 9 Case study III: Jinjiang Inn; 10 Customer lived experiences in economy hotels in China; 11 The future of economy hotels in China; Index