http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
a globalized innovative hospitality sector
1 online resource (xviii, 179 pages) : illustrations
While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain China's current economic progress more generally. This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level consideration of the budget hotel companies' innovative management and marketing procedures, business expansion strategies, general hotel management and operation issues, as well as an analysis of some leading entrepreneurs in the sector, and in-depth case studies examining the most successful economy hotel companies in China.
1 Economy hotels in China: A historical perspective; 2 Macro-environmental factors affecting economy hotels in China; 3 Consumer markets for economy hotels in China; 4 Economy hotel expansion strategies; 5 Economy hotel management in China; 6 Entrepreneurs in economy hotels in China; 7 Case study I: Home Inn; 8 Case study II: 7 Days Inn; 9 Case study III: Jinjiang Inn; 10 Customer lived experiences in economy hotels in China; 11 The future of economy hotels in China; Index
Songshan (Sam) Huang and Xuhua (Michael) Sun.
Description based upon print version of record.
Includes bibliographical references and index.
Economy Hotels in China : A Glocalized Innovative Hospitality Sector
Routledge contemporary China series ; 113