Economy hotels in China : a globalized innovative hospitality sector /
While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics whi...
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
Routledge,
2014.
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| Series: | Routledge contemporary China series ;
113. |
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain China's current economic progress more generally. This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level consideration of the budget hotel companies' innovative management and marketing procedures, business expansion strategies, general hotel management and operation issues, as well as an analysis of some leading entrepreneurs in the sector, and in-depth case studies examining the most successful economy hotel companies in China. |
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| Item Description: | Description based upon print version of record. Electronic resource. |
| Physical Description: | 1 online resource (xviii, 179 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781135042325 1135042322 9780415626569 (hbk) 9780203379820 (ebk) |