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Marketing and social media : a guide for libraries, archives, and museums /

Bibliographic Details
Main Authors: Koontz, Christie (Author), Mon, Lorri M. (Author)
Corporate Author: ebrary, Inc
Format: eBook
Language:English
Published: Lanham : Rowman & Littlefield, [2014]
Subjects:
Libraries > Marketing.
Archives > Marketing.
Museums > Marketing.
Social media.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • A customer perspective
  • Marketing and mission goals and objectives
  • Scan the environments
  • SWOT : strengths, weaknesses, opportunities and threats
  • Stakeholders
  • A four-step model for marketing
  • Marketing research
  • Marketing segmentation
  • Marketing mix strategy & product
  • Price or customer costs
  • Place : channels of distribution
  • Promotion : not the same as marketing
  • Case studies
  • Marketing evaluation
  • Four strategic marketing tools
  • Synergy and the future.