rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing and social media
    sub title: a guide for libraries, archives, and museums
  name:
    name part: Koontz, Christie
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Mon, Lorri M.
    role:
      role term: author.
  name:
    name part: ebrary, Inc
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: mdu
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: A customer perspective -- Marketing and mission goals and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy & product -- Price or customer costs -- Place : channels of distribution -- Promotion : not the same as marketing -- Case studies -- Marketing evaluation -- Four strategic marketing tools -- Synergy and the future.
  note: Christine Koontz and Lorri Mon.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Libraries
    topic: Marketing
  subject:
    topic: Archives
    topic: Marketing
  subject:
    topic: Museums
    topic: Marketing
  subject:
    topic: Social media
  classification: Z716.3 .K67 2014
  classification: 021.7
  related item:
    title info:
      title: Marketing and social media
    name:
      name part: Koontz, Christie.
    identifier: (DLC) 2013051334
  identifier: 9780810890824
  identifier: 0810890828
  identifier: 9780810890800
  identifier: 0810890801
  identifier: 9780810890817
  identifier: 081089081X
  identifier: 9781306770644
  identifier: 1306770645
  identifier: B95E124D-7444-49D9-8CE5-4DD3498E0C1C OverDrive, Inc.
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  related item:
    location:
      url: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: NhCcYBP
    record creation date: 140518
    record change date: 20250816205938.5
    record identifier: in00003457520