The Routledge companion to the future of marketing /
| Other Authors: | |
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
Routledge,
2013.
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| Edition: | 1 Edition. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Introduction
- Toward a new marketing paradigm
- New philosophical paradigms in marketing : from amoral consumerism to axiological societing
- Restoring justice : an examination in the marketing context
- Process based marketing management
- Future of theorizing in marketing : increasing contribution by bridging theory and practice
- Biomarketing : an emerging paradigm linking neuroscience,endocrinology, and genetics to buyer-seller behavior
- Neurophilosophy of explanation in consumer research
- Autobiographical episodes, semantic memories and branding
- Looking at vision : eye/face/head tracking of consumers for improved marketing decisions
- Evaluating customer relationships : current and future challenges
- Unconventional marketing : from guerrilla to consumer made
- Social media : past, present, and future
- Brand engagement
- Branding in the age of digital connectivity
- The future of pricing in the digital era
- Computer human interaction
- The slogan validator : the application of human-computer interface
- Memes, memetics and marketing : a state of the art review and a lifecycle model of meme management in advertising
- Confirmatory tetrad analysis as a tool to decide between the formative/reflective nature of constructs in marketing and management research
- The future applications of agent-based modeling in marketing
- Genetic, memetic and electromagnetism-like algorithms : applications in marketing
- Futures research insights and methods
- Conclusion.