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Using information to develop a culture of customer centricity : customer centricity, analytics, and information utilization /

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Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated...

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Bibliographic Details
Main Author: Loshin, David, 1963-
Other Authors: Reifer, Abie
Format: eBook
Language:English
Published: Waltham, MA : Morgan Kaufmann, 2013.
Subjects:
Customer relations.
Business planning.
Consumers > Research.
Management information systems.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.
Item Description:Electronic resource.
Physical Description:1 online resource (105 pages)
ISBN:9780124115132 (electronic bk.)
0124115136 (electronic bk.)
1306167906 (electronic bk.)
9781306167901 (electronic bk.)