Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare /

Bibliographic Details
Main Author:	Hyslop, Maitland
Format:	eBook
Language:	English
Published:	Burlington : Gower, 2014.
Subjects:	Marketing > Management. Strategic planning. Equality. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

List of figures
List of tables
Acknowledgement
Preface
Introduction and definition
"Obstructive marketing" : origins
"Obstructive marketing" challenges
Context
Risk and dependency
Asymmetric warfare
The effect of the capital markets and sovereign wealth funds
"Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing
Protecting against "obstructive marketing"
Summary
The future
Appendix a
Bibliography
Index.