The social media MBA guide to ROI : how to measure and improve your return on investment /
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken :
Wiley,
2014.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Machine generated contents note: Acknowledgements Preface Hall of Fame Introduction 1 Strategy 2 Measure ROI by Platform Facebook Twitter YouTube LinkedIn Google+ Pinterest Blogs 3 Tools Choosing a supplier Popular measuring platforms 4 Case Studies O2
- Customer Service Sabre Hospitality Solutions
- Business Development Makino
- Sales giffgaff
- Customer Retention BRAVEday Insurance
- Communication Beats by Dr. Dre
- Viral Campaign 5 Safeguarding ROI Index .