Books for the advertising and marketing man ; a classified bibliography on advertising, marketing, selling, and related subjects.

International advertising : standardization and adaptation /
by: Kirpalani, V. H. (Vishnu H.), 1928-
Published: (1993)

Information sources in advertising history /
by: Pollay, Richard W.
Published: (1979)

Sources of published advertising research.
Published: (1960)

American advertising : a reference guide /
by: Williams, Emelda L., 1937-
Published: (1988)

A comprehensive classified marketing bibliography.
by: Revzan, David A. (David Allen), 1909-1988
Published: (1951)

Marketing profitability analysis : an annotated bibliography /
by: Jackson, Donald W., 1944-
Published: (1977)

Services marketing : an annotated bibliography /
by: Fisk, Raymond P.
Published: (1985)

Planning in marketing ; a selected bibliography.
by: Massy, William F.
Published: (1962)

Marketing and sales management : an information sourcebook /
by: Herold, Jean
Published: (1988)

Quantitative methods in marketing ; a selected annotated bibliography /
by: Sheparovych, Zenon B.
Published: (1968)

Measuring payout : an annotated bibliography on the dollar effectiveness of advertising.
Published: (1973)

A geography of marketing ; resource bibliography /
by: Revzan, David A. (David Allen), 1909-1988
Published: (1968)

Images and marketing ; a selected and annotated bibliography /
by: Wyckham, Robert G.
Published: (1971)

Marketing effectiveness : insights from accounting and finance : an annotated bibliography, 1960-1977 /
by: Kirpalani, V. H. (Vishnu H.), 1928-
Published: (1979)

Marketing, salesmanship and advertising /
by: Ramaswamy, M. S.
Published: (1991)

Small business marketing : a selected and annotated bibliography /
by: Brannen, William H.
Published: (1978)

Marketing in the sixties : a bibliography /
by: Maxwell, Nigel
Published: (1968)

A basic bibliography on experimental design in marketing /
by: Gardner, David Morgan, 1936-
Published: (1980)

Marketing distribution : a selected and annotated bibliography /
Published: (1979)

An incomplete bibliography of works relating to marketing for public sector and nonprofit organizations /
by: Rothschild, Michael L.
Published: (1981)

Industrial marketing : a selected and annotated bibliography /
by: Pingry, Jack R., 1931-
Published: (1977)

Market segmentation : a selected and annotated bibliography /
by: Michman, Ronald D.
Published: (1977)

Where to find employment advertisements for planners : an annotated bibliography of journal titles /
by: German, Deborah
Published: (1991)

A basic bibliography on experiments in marketing /
by: Holloway, Robert J.
Published: (1967)

A basic bibliography on industrial marketing /
by: Staudt, Thomas A.
Published: (1958)

Physical distribution & marketing logistics ; an annotated bibliography /
by: Marks, Norton E.
Published: (1966)

A selected and annotated bibliography of marketing theory /
by: Thompson, Ralph Burnham
Published: (1970)

A basic bibliography on mathematical methods in marketing.
by: Buzzell, Robert D. (Robert Dow), 1933-
Published: (1962)

A selected and annotated bibliography of marketing theory /
by: Thompson, Ralph Burnham
Published: (1976)

Personality research in marketing /
Published: (1976)

International marketing : an annotated bibliography /
by: Cavusgil, S. Tamer
Published: (1992)

Market research and industry surveys : [a list of reports held by the Science Reference Library] /
Published: (1985)

Marketing megaworks : the top 150 books and articles /
by: Robinson, Larry M.
Published: (1987)

The bibliography of marketing research methods /
by: Dickinson, John R.
Published: (1990)

International marketing, an annotated bibliography /
by: Cavusgil, S. Tamer
Published: (1983)

The bibliography of marketing research methods /
by: Dickinson, John R.
Published: (1986)