APA (7th ed.) Citation

Bacon, F. R., & Butler, T. W. (1973). Planned innovation: A dynamic approach for selecting, evaluating, and guiding successful development of new products. Industrial Development Division, University of Michigan, Institute of Science and Technology.

Chicago Style (17th ed.) Citation

Bacon, Frank R., and Thomas W. Butler. Planned Innovation: A Dynamic Approach for Selecting, Evaluating, and Guiding Successful Development of New Products. Ann Arbor: Industrial Development Division, University of Michigan, Institute of Science and Technology, 1973.

MLA (9th ed.) Citation

Bacon, Frank R., and Thomas W. Butler. Planned Innovation: A Dynamic Approach for Selecting, Evaluating, and Guiding Successful Development of New Products. Industrial Development Division, University of Michigan, Institute of Science and Technology, 1973.