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The marketing performance blueprint : strategies and technologies to build and measure business success /

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Bibliographic Details
Main Author: Roetzer, Paul, 1978-
Format: eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
Subjects:
Marketing > Management.
Strategic planning.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Physical Description:1 online resource (xxi, 229 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9781118883570 (electronic bk.)
1118883578 (electronic bk.)