http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in Public Relations and other media-oriented forms of communication. Like other societal developments, including globalization, marketization, individualization and scientification, mediatization has become an institutional force. This book analyzes the mediatization of contemporary organizations and how individual organizations, industry or markets are scrutinized. It examines its key influence on the actions of organizations, thereby shaping the entire landscape in which the organizations operate. What such a perspective provides is the accentuation of the interplay between organizations and different parts of the society as embedded in the media and its logic.
edited by Josef Pallas, Lars Strannegård and Stefan Jonsson.
Includes bibliographical references and index.
BUSINESS & ECONOMICS / Business Communication / General
Management, organizations and society (London, England) ; 30