Connected CRM : implementing a data-driven, customer-centric business strategy /
"Three macro trends are changing the marketing landscape and forcing massive change on most organizations: the digitization of media and channels; social media; and the ability for consumers to access media anytime, anywhere. Marketers are responding with data-driven, digital customer strategie...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken :
Wiley,
2014.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Search Result 1