http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Setting the Agenda describes the mass media's significant and sometimes controversial role in determining which topics are at the centre of public attention and action. In this new edition of his comprehensive book, Max McCombs, one of the founding fathers of the agenda-setting tradition of research, extends his previous synthesis of hundreds of studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences how we picture public affairs. In describing this media influence on what we think about and how we think about it.
1: Influencing Public Opinion; Our pictures of the world; Contemporary empirical evidence; The accumulated evidence; Cause and effect; A new communication landscape; Summing up; 2: Reality and the News; Idiosyncratic pictures; Perspectives on agenda-setting effects; Content versus exposure; Agenda-setting in past centuries; Summing up; 3: The Pictures in our Heads; Pictures of political candidates; Candidate images in national elections; Candidate images in local elections; Media influence on candidate images; Attributes of issues.
Attributes of environmental issues; Media influence on issue attributes; Compelling arguments; A third level of agenda-setting; Attribute agenda-setting and framing; Summing up; 4: Why Agenda-Setting Occurs; Relevance and uncertainty; Occurrence of agenda-setting effects; Relevance; Personal experience with public issues; Individual differences, media use and agenda-setting; Summing up; 5: How Agenda-Setting Works; Evolution of issue agendas; Explaining the transfer of salience; Timeframe for effects; Diversity of salience measures; Summing up; 6: Consequences of Agenda-Setting.
Priming public opinion; Attribute agendas and opinions; Forming opinions; Attitudes, opinions and behaviour; Agenda-setting role of business news; Summing up; 7: Shaping the Media Agenda; The president and the national agenda; Subsidizing the media agenda; Capturing the media agenda; Three election agendas; Media agendas in local elections; Attributes of local issues; Three elements of elections; A broader portrait; Intermedia agenda-setting; Summing up; 8: Mass Communication and Society; Transmission of culture; New agenda-setting arenas; Other cultural agendas; Concepts, domains, and settings.
Continuing evolution of agenda-setting theory; Epilogue: Media Agenda-Setting and Audience Agenda-Melding; Political agenda-melding; Our need for community agenda-melding; Bibliography; Index.
Includes bibliographical references and index.