Setting the agenda : the mass media and public opinion /
Setting the Agenda describes the mass media's significant and sometimes controversial role in determining which topics are at the centre of public attention and action. In this new edition of his comprehensive book, Max McCombs, one of the founding fathers of the agenda-setting tradition of res...
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| Format: | Manuscript |
| Language: | English |
| Published: |
Malden, MA :
Polity Press,
2014.
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| Edition: | Second edtion. |
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Setting the Agenda describes the mass media's significant and sometimes controversial role in determining which topics are at the centre of public attention and action. In this new edition of his comprehensive book, Max McCombs, one of the founding fathers of the agenda-setting tradition of research, extends his previous synthesis of hundreds of studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences how we picture public affairs. In describing this media influence on what we think about and how we think about it. |
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| Physical Description: | 1 online resource (282 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780745681085 |