APA (7th ed.) Citation

Hopkins, D. S., & Licht, B. T. (1977). Perspectives on marketing information. Conference Board.

Chicago Style (17th ed.) Citation

Hopkins, David S., and Barbara T. Licht. Perspectives on Marketing Information. New York: Conference Board, 1977.

MLA (9th ed.) Citation

Hopkins, David S., and Barbara T. Licht. Perspectives on Marketing Information. Conference Board, 1977.