Marketing performance evaluation /

Managing and measuring return on marketing investment /
by: Beaman, Karen V.
Published: (2008)

The marketing plan /
by: Hopkins, David S., 1921-
Published: (1981)

Perspectives on marketing information /
by: Hopkins, David S., 1921-
Published: (1977)

The short-term marketing plan /
by: Hopkins, David S., 1921-
Published: (1972)

The chief marketing executive ; a profile /
by: Hopkins, David S., 1921-
Published: (1971)

Evaluating marketing strengths and weaknesses /
by: Parmerlee, David
Published: (1993)

Effectiveness of online marketing campaigns : an investigation into online multichannel and search engine advertising /
by: Klapdor, Sebastian
Published: (2013)

High performance marketing : bringing method to the madness of marketing /
by: Eechambadi, Naras
Published: (2005)

Marketing performance : a conceptual framework /
by: Wind, Yoram
Published: (1968)

Marketing and economic performance : meaning and measurement /
by: Buzzell, Robert D. (Robert Dow), 1933-
Published: (1972)

How to evaluate and improve your marketing department /
by: Sparling, Keith
Published: (1992)

Evaluating marketing change ; an application of systems theory /
by: Griggs, John E., 1941-
Published: (1970)

Analyzing and improving marketing performance : marketing audits in theory and practice.
Published: (1959)

Retail marketing and sales performance : a definitive guide to optimizing service quality and sales effectiveness /
by: Preuss, Christoph
Published: (2014)

Customer satisfaction evaluation : methods for measuring and implementing service quality /
by: Grigoroudis, Evangelos
Published: (2010)

Simply better : winning and keeping customers by delivering what matters most /
by: Barwise, Patrick
Published: (2004)

Managing customer value : creating quality and services that customers can see /
by: Gale, Bradley T.
Published: (1994)

Five essentials for marketing performance measurement systems /
by: Angell, Rob, et al.
Published: (2024)

Evaluating the gaps and intersections between marketing education and the marketing profession /
Published: (2019)

Evaluating marketing actions and outcomes /
Published: (2003)

Marketing performance : how marketers drive profitable growth /
by: Bauer, Thomas
Published: (2016)

Evaluating social media marketing : social proof and online buyer behaviour /
by: Sanak-Kosmowska, Katarzyna, 1984-
Published: (2022)

Marketing theory : evolution and evaluation /
by: Sheth, Jagdish N.
Published: (1988)

You should test that! : conversion optimization for more leads, sales and profit or the art and science of optimized marketing /
by: Goward, Chris
Published: (2013)

Measuring marketing and brand communications performance : a developing European country perspective /
by: Pjero, Elenica
Published: (2020)

Marketing management.
by: Davis, Kenneth Rexton, 1921-
Published: (1961)

Essentials of marketing /
by: Still, Richard Ralph, 1921-
Published: (1986)

The art and science of marketing : marketing for marketing managers /
by: Dowling, Grahame R. (Grahame Robert)
Published: (2004)

Evaluating marketing actions and outcomes /
Published: (2003)

Marketing, society, and conflict /
by: Levy, Sidney J., 1921-
Published: (1975)

Marketing management : a planning approach /
by: Hughes, G. David (George David)
Published: (1978)

Strategic marketing /
by: Cravens, David W.
Published: (1997)

The 20 Ps of marketing : a complete guide to marketing strategy /
by: Pearson, David, 1950-
Published: (2014)

Theory of markets and marketing.
by: Bakken, Henry Harrison, 1896-
Published: (1953)

Marketing management /
by: Davis, Kenneth Rexton, 1921-
Published: (1981)

Marketing management /
by: Davis, Kenneth Rexton, 1921-
Published: (1972)