Marketing performance evaluation /

Bibliographic Details
Main Author:	Hopkins, David S., 1921-
Format:	Book
Language:	English
Published:	New York : Conference Board, 1979.
Series:	Information bulletin (Conference Board) ; no. 53.
Subjects:	Marketing > Evaluation.

Description
Physical Description:	11 pages ; 28 cm.
Bibliography:	Includes bibliographical references.