The Google model : managing continuous innovation in a rapidly changing world /
This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term c...
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| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer,
2014.
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| Series: | Management for professionals.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google, and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation. |
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| Physical Description: | 1 online resource (xiv, 125 pages) : illustrations. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9783319042084 (electronic bk.) 3319042084 (electronic bk.) |
| ISSN: | 2192-8096 |