Financial communications : information processing, media integration, and ethical considerations /

"Financial Communications" examines financial communication processing and the media's role in distilling information to the public, as well as the ethical considerations that impact decision-making procedures between financial marketers and consumers. Wang looks at financial communic...

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Bibliographic Details
Main Author: Wang, Shih-Lun Alex, 1972- (Author)
Format: eBook
Language:English
Published: New York, NY : Palgrave Macmillan, [2013]
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:"Financial Communications" examines financial communication processing and the media's role in distilling information to the public, as well as the ethical considerations that impact decision-making procedures between financial marketers and consumers. Wang looks at financial communications through a dual lens of information processing and socialization. He showcases why it is crucial for financial institutions to enhance key communication processes amongst key stakeholders within the industry.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references.
ISBN:9781137351876 (electronic bk.)
113735187X (electronic bk.)