Financial communications : information processing, media integration, and ethical considerations /
"Financial Communications" examines financial communication processing and the media's role in distilling information to the public, as well as the ethical considerations that impact decision-making procedures between financial marketers and consumers. Wang looks at financial communic...
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| Format: | eBook |
| Language: | English |
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New York, NY :
Palgrave Macmillan,
[2013]
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | "Financial Communications" examines financial communication processing and the media's role in distilling information to the public, as well as the ethical considerations that impact decision-making procedures between financial marketers and consumers. Wang looks at financial communications through a dual lens of information processing and socialization. He showcases why it is crucial for financial institutions to enhance key communication processes amongst key stakeholders within the industry. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781137351876 (electronic bk.) 113735187X (electronic bk.) |