Maucher and Malik on management : maxims of corporate management - best of Maucher ́s speeches, essays and interviews /
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| Format: | eBook |
| Language: | German English |
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Frankfurt/M :
Campus Verlag,
[2013]
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Preface / by Farsam Farschtschian. Part 1: Introduction : Good management, good food, good life / by Fredmund Malik. Part 2: From Helmut Maucher's speeches, publications and interviews. Corporate policy, corporate management and organization policy
- Human resources and management policy
- Sustainability and value orientation
- Research and innovation
- Aquisitions
- Marketing, advertising and communication
- The economy, politics and society. Part 3: Discussion between Helmut Maucher and Fredmund Malik, thoughts on management and the economy. Corporate governance, organizational structure and strategy
- Effective management and daily management routine
- Politics, business and society. Part 4: Helmut Maucher's thoughts on the future and recommendations for improving our democratic constitutions. Part 5: Epilogue. Management, doing the right thing in the right way. Part 6: Appendix. Earlier key statements made by Helmut Maucher
- Collection of Helmut Maucher's aphorisms and thoughts
- Biographies
- Literature.