Maucher and Malik on management : maxims of corporate management - best of Maucher ́s speeches, essays and interviews /

Bibliographic Details
Main Author: Maucher, Helmut, 1927-
Corporate Author: Ebook Library
Other Authors: Malik, Fredmund F., Farschtschian, Farsam, Lesniak, Myrna
Format: eBook
Language:German
English
Published: Frankfurt/M : Campus Verlag, [2013]
Subjects:
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Preface / by Farsam Farschtschian. Part 1: Introduction : Good management, good food, good life / by Fredmund Malik. Part 2: From Helmut Maucher's speeches, publications and interviews. Corporate policy, corporate management and organization policy
  • Human resources and management policy
  • Sustainability and value orientation
  • Research and innovation
  • Aquisitions
  • Marketing, advertising and communication
  • The economy, politics and society. Part 3: Discussion between Helmut Maucher and Fredmund Malik, thoughts on management and the economy. Corporate governance, organizational structure and strategy
  • Effective management and daily management routine
  • Politics, business and society. Part 4: Helmut Maucher's thoughts on the future and recommendations for improving our democratic constitutions. Part 5: Epilogue. Management, doing the right thing in the right way. Part 6: Appendix. Earlier key statements made by Helmut Maucher
  • Collection of Helmut Maucher's aphorisms and thoughts
  • Biographies
  • Literature.