Social marketing : from tunes to symphonies /

Bibliographic Details
Main Author: Hastings, Gerard (Professor)
Other Authors: Domegan, Christine
Format: Book
Language:English
Published: London ; New York : Routledge, 2014.
Edition:Second edition.
Subjects:
Description
Physical Description:xxiv, 526 pages : illustrations (chiefly color) ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780415683722 (hardback)
0415683726 (hardback)
9780415683739 (pbk.)
0415683734 (pbk.)