Social marketing : from tunes to symphonies /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2014.
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| Edition: | Second edition. |
| Subjects: |
| Physical Description: | xxiv, 526 pages : illustrations (chiefly color) ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780415683722 (hardback) 0415683726 (hardback) 9780415683739 (pbk.) 0415683734 (pbk.) |