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Marketing management ; a quantitative approach /

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Bibliographic Details
Main Author: Charvat, Frank J, 1916-
Other Authors: Whitman, W. Tate (William Tate), 1909-
Format: Book
Language:English
Published: Boston : D.C. Heath, [1966]
Subjects:
Marketing.
Description
Physical Description:xii, 369 pages : illustrations ; 24 cm.
Bibliography:Bibliographical footnotes.