Table of Contents:
  • The role of B2B e-commerce in market share: evidence from Spanish manufacturing firms / Juliette Milgram-Baleix, Melanie Parravano, Luis Enrique Pedauga
  • Internet as a sales channel for the agri-food sector: a case study of organic products / Enrique Bernal Jurado, Adoración Mozas Moral, Miguel J. Medina Viruel
  • How to develop WOM marketing / Manuela López, María Sicilia
  • New market segmentation paradigms and electronic commerce adoption: an exploratory study / Ángel F. Agudo-Peregrina, Julián Chaparro-Peláez, Ángel Hernández-García
  • How can e-vendors create trust in B2C and C2C contexts? / Sonia San-Martín, Carmen Camarero
  • Perceived risk in e-commerce and the development of loyalty: the moderating effect of website design, the cultural framework of language, and the user's flow state / Juan Miguel Alcántara-Pilar, Salvador del Barrio-García
  • The relationship between E-WOM from SNS or internet and purchase / F. Javier Rondán-Cataluña, Jorge Arenas-Gaitán, Patricio E. Ramírez-Correa
  • Gender differences in the technology's classic models in social network sites / Begoña Peral-Peral, Ángel F. Villarejo-Ramos, Manuel J. Sánchez-Franco
  • Drop-out risk measurement of e-banking customers / Juan Lara-Rubio, Myriam Martínez-Fiestas, Antonio M. Cortés-Romero
  • Mobile banking: challenges and opportunities for the financial sector / Raquel Arguedas, Inmaculada Pra, María Dolores Reina
  • Overview of mobile payment: technologies and security / Vibha Kaw Raina
  • Comparative study among new payment systems and new future trends in mobile payments / Francisco J. Liébana-Cabanillas, Francisco Muñoz-Leiva, Juan Sánchez-Fernández
  • New perspectives on payment systems: near field communication (NFC) payments through mobile phones / Iviane Ramos de Luna, Francisco Montoro-Ríos, Francisco J. Liébana-Cabanillas
  • Emerging technologies for user-friendly mobile payment applications / Vibha Kaw Raina
  • New perspectives of mobile payment platform for developing countries / Rodrigue Carlos Nana Mbinkeu.