Cover Image

Case studies in international marketing /

Bibliographic Details
Corporate Authors: CAM Foundation, Institute of Marketing
Other Authors: Doyle, Peter, 1943-2003, Hart, Norman A.
Format: Book
Language:English
Published: London : Published on behalf of the CAM Foundation and the Institute of Marketing [by] Heinemann, 1982.
Subjects:
Export marketing > Great Britain > Case studies.
Export marketing > Europe > Case studies.
Description
Physical Description:vii, 391 pages : illustrations ; 24 cm.
ISBN:0434903701 :