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Market-driven management : lessons learned from 20 successful associations /

Bibliographic Details
Main Author: Norris, Donald M.
Format: Book
Language:English
Published: Washington, D.C. : Foundation of the American Society of Association Executives, [1990]
Subjects:
Professional associations > United States > Management > Case studies.
Associations, institutions, etc. > United States > Management > Case studies.
Marketing > United States > Management > Case studies.
Description
Item Description:"Made possible by grants from the Foundation of the American Medical Association and the American Marketing Association, Chicago."
Physical Description:ix, 154 pages ; 23 cm.
Bibliography:Includes bibliographical references (pages 139-154).
ISBN:0880340444 :