rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing the moon
    sub title: the selling of the Apollo lunar program
  name:
    name part: Scott, David Meerman.
    role:
      role term: creator
  name:
    name part: Jurek, Richard.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: mau
    date issued: 2014
    copyright date: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiii, 130 pages : illustrations (some color) ; 25 x 29 cm.
  abstract: In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program.
  table of contents: A modern-day Columbia: fiction makes a giant leap -- NASA brand journalism: finding a voice -- An unprecedented public relations partnership: NASA and industry -- The whole world is watching: live TV on Apollo -- Lunar day: broadcasting, the press, and Apollo 11 -- In a different orbit: the astronauts as celebrities -- The Apollo roadshow: moonwalkers and moon rocks -- "So, where to now, Columbus?": the end of the Apollo era.
  note: David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan.
  note: Includes bibliographical references (pages 126-129).
  subject:
    geographic code: n-us---
  subject:
    name:
      name part: Project Apollo (U.S.)
    topic: Public relations
    topic: History
  subject:
    name:
      name part: United States.
      name part: National Aeronautics and Space Administration
    topic: Public relations
  subject:
    topic: Space flight to the moon
    topic: History
  subject:
    topic: Astronautics
    topic: Press coverage
    geographic: United States
    topic: History
  subject:
    geographic: Moon
    topic: Exploration
    topic: History
  classification: TL789.8.U6 A58156 2014
  classification: 659.2/9629454
  identifier: 9780262026963 (hbk.)
  identifier: 0262026961 (hbk.)
  identifier: 2013039798
  record info:
    record content source: DLC
    record creation date: 131023
    record change date: 20151206100428.0
    record identifier: in00003433471