Marketing the moon : the selling of the Apollo lunar program /
In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had...
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| Format: | Book |
| Language: | English |
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Cambridge, Massachusetts :
MIT Press,
[2014]
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| Summary: | In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. |
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| Physical Description: | xiii, 130 pages : illustrations (some color) ; 25 x 29 cm. |
| Bibliography: | Includes bibliographical references (pages 126-129). |
| ISBN: | 9780262026963 (hbk.) 0262026961 (hbk.) |