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Foundations of marketing /

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Bibliographic Details
Main Authors: Pride, William M. (Author), Ferrell, O. C. (Author)
Format: Book
Language:English
Published: Stamford, Connecticut : Cengage Learning, [2013]
Edition:6th edition.
Subjects:
Marketing.
Description
Physical Description:xxx, 512, 12, 19 pages : color illustrations ; 28 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:9781285429779 (pbk.)
128542977X (pbk.)