APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. C. (2013). Foundations of marketing (6th edition.). Cengage Learning.

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Foundations of Marketing. 6th edition. Stamford, Connecticut: Cengage Learning, 2013.

MLA (9th ed.) Citation

Pride, William M., and O. C. Ferrell. Foundations of Marketing. 6th edition. Cengage Learning, 2013.