The role of creative ignorance : portraits of pathfinders and path creators /
Traditionally, company experts and outside collaborators innovate by developing the knowledge map. Success or failure of incremental innovation hinges on this path. The role of creative ignorance suggests the knowledge map should be abandoned and replaced with a new methodology, that of creative ign...
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
2015.
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| Edition: | First edition. |
| Series: | Palgrave pivot.
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| Subjects: |
| Summary: | Traditionally, company experts and outside collaborators innovate by developing the knowledge map. Success or failure of incremental innovation hinges on this path. The role of creative ignorance suggests the knowledge map should be abandoned and replaced with a new methodology, that of creative ignorance. Using narrative examples of innovators and companies worldwide, he introduces the charateristics of successful path creators that overstep the boundaries set by knowledge maps to open up new, unprecedented routes and connect them with each other. In doing so, path creators reveal latent, unexpressed needs of consumers and drive innovation forward. |
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| Physical Description: | xiii, 148 pages : illustrations ; 23 cm. |
| Bibliography: | Includes bibliographical references (pages 140-144) and index. |
| ISBN: | 9781137489623 (hbk.) 1137489626 (hbk.) |