The wallet allocation rule : winning the battle for share /

"A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this book introduces a new and rigorously tested approach--the Wallet Allocat...

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Bibliographic Details
Main Authors:	Keiningham, Timothy L. (Author), Aksoy, Lerzan (Author), Williams, Luke (Writer on marketing) (Author), Buoye, Alexander (Author)
Format:	Book
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]
Subjects:	Customer loyalty. Customer relations > Management. Consumer behavior. BUSINESS & ECONOMICS / Customer Relations. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Consumer Behavior.
Online Access:	Cover image

Table of Contents:

It's "Oh my God!" bad
Eureka! the discovery of the Wallet Allocation Rule
The Wallet Allocation Rule in action
Customers as assets
New metrics that matter for growth
Making it happen
Afterword: What's next?