| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000 i 4500 |
| 001 |
in00003432607 |
| 005 |
20150303134739.0 |
| 008 |
150113t20152015njua b 001 0 eng |
| 010 |
|
|
|a 2014036989
|
| 035 |
|
|
|a (OCoLC)ocn891124989
|
| 040 |
|
|
|a DLC
|b eng
|e rda
|c DLC
|d BTCTA
|d BDX
|d YDXCP
|d OCLCO
|d CDX
|d GO6
|d TXA
|
| 020 |
|
|
|a 9781119037316
|q (hardcover)
|
| 020 |
|
|
|a 111903731X
|q (hardcover)
|
| 035 |
|
|
|a (OCoLC)891124989
|
| 042 |
|
|
|a pcc
|
| 050 |
0 |
0 |
|a HF5415.525
|b .K45 2015
|
| 082 |
0 |
0 |
|a 658.8/342
|2 23
|
| 084 |
|
|
|a BUS018000
|a BUS043000
|a BUS016000
|2 bisacsh
|
| 049 |
|
|
|a TXAM
|
| 100 |
1 |
|
|a Keiningham, Timothy L.,
|e author.
|
| 245 |
1 |
4 |
|a The wallet allocation rule :
|b winning the battle for share /
|c Timothy Keiningham, Lerzan Aksoy, Luke Williams ; with Alexander Buoye.
|
| 264 |
|
1 |
|a Hoboken, New Jersey :
|b John Wiley & Sons, Inc.,
|c [2015]
|
| 264 |
|
4 |
|c ©2015
|
| 300 |
|
|
|a xx, 218 pages :
|b illustrations ;
|c 24 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references (pages 191-210) and index.
|
| 520 |
|
|
|a "A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet. Managers finally have the missing link to business growth within their grasp--the ability to link their existing metrics to the share of spending that customers allocate to their brands."--
|c Provided by publisher.
|
| 505 |
0 |
|
|a It's "Oh my God!" bad -- Eureka! the discovery of the Wallet Allocation Rule -- The Wallet Allocation Rule in action -- Customers as assets -- New metrics that matter for growth -- Making it happen -- Afterword: What's next?
|
| 650 |
|
0 |
|a Customer loyalty.
|
| 650 |
|
0 |
|a Customer relations
|x Management.
|
| 650 |
|
0 |
|a Consumer behavior.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Customer Relations.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Marketing / General.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Consumer Behavior.
|2 bisacsh
|
| 700 |
1 |
|
|a Aksoy, Lerzan,
|e author.
|
| 700 |
1 |
|
|a Williams, Luke
|c (Writer on marketing),
|e author.
|
| 700 |
1 |
|
|a Buoye, Alexander,
|e author.
|
| 856 |
4 |
2 |
|3 Cover image
|u http://catalogimages.wiley.com/images/db/jimages/9781119037316.jpg
|t 0
|
| 994 |
|
|
|a C0
|b TXA
|
| 948 |
|
|
|a cataloged
|b h
|c 2015/3/3
|d c
|e nbehmer
|f 1:47:33 pm
|
| 999 |
f |
f |
|s d63ab896-4d0a-36bd-ad3d-ab68c11688f2
|i f5a694db-0859-34c2-b03c-81705b71a763
|t 0
|
| 952 |
f |
f |
|p normal
|a Texas A&M University
|b College Station
|c Business Library & Collaboration Commons
|s blcc stk
|d West Campus Library: Stacks
|t 0
|e HF5415.525 .K45 2015
|h Library of Congress classification
|i unmediated -- volume
|m A14843045833
|
| 998 |
f |
f |
|a HF5415.525 .K45 2015
|t 0
|l West Campus Library: Stacks
|
