APA (7th ed.) Citation

Keiningham, T. L., Aksoy, L., Williams, L., & Buoye, A. (2015). The wallet allocation rule: Winning the battle for share. John Wiley & Sons, Inc..

Chicago Style (17th ed.) Citation

Keiningham, Timothy L., Lerzan Aksoy, Luke Williams, and Alexander Buoye. The Wallet Allocation Rule: Winning the Battle for Share. Hoboken, New Jersey: John Wiley & Sons, Inc., 2015.

MLA (9th ed.) Citation

Keiningham, Timothy L., et al. The Wallet Allocation Rule: Winning the Battle for Share. John Wiley & Sons, Inc., 2015.